Four Approaches Depending on Your Situation

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Positioning Reset

Operators work with founders to clarify who the product is really for, what problem it clearly solves, and where demand is already showing up. The goal isn’t a new story, it’s focus on what actually converts.

Clear ICP
Sharper messaging
Higher conversion

Best if

Traffic or interest exists, but deals aren’t closing consistently.

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Restructure Sales

Operators define and launch a repeatable sales motion that fits the company’s size, market, and resources. This often includes tightening pricing, outbound approach, and sales process without over-engineering.

Repeatable pipeline
Predictable revenue
Shorter cycles

Best if

Sales depend too much on founder effort or inconsistent deals.

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Exit Preparation

Operators help position the business for a credible sale by tightening the growth story, cleaning up metrics, and addressing issues buyers will question.

Cleaner narrative
Buyer readiness
Stronger leverage

Best if

An exit is desired, but growth or clarity is holding it back.

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Own & Operate

In some cases, an operator steps in more deeply, taking on an operating role, acquiring a majority stake, or running the business day-to-day. This is hands-on execution, not advisory work.

Active leadership
Operational continuity
Ownership transition

Best if

The founder wants to step back and the business needs a committed operator.

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